Clearly, paying for ads and other initiatives is always one method to drive traffic to your site or blog. If you have a small budget, and you track things properly, you can come up with a cost-per acquisition (CPA). If your CPA is high enough, you can comfortably scale your advertising revenues. Be sure to implement things like Facebook and Google tracking pixels to determine the effectiveness of your ads.
Guest post on other blogs, and invite other bloggers to guest post on your site. Guest posts are a great way to drive traffic between related blogs, and allow you to gain readers that might not normally make it to your site. Be sure to allow any guest posters to link back to their own site, and share any guest posts the same as you would your own posts.
Think interviews are only for the big leaguers? You’d be amazed how many people will be willing to talk to you if you just ask them. Send out emails requesting an interview to thought leaders in your industry, and publish the interviews on your blog. Not only will the name recognition boost your credibility and increase traffic to your website, the interviewee will probably share the content too, further expanding its reach.
People are creatures of habit, so many times we always resort to tactics or strategies that worked for us before. However, with new startups or products, you would be wise to entertain new marketing or sales channels. For instance, maybe you had a cheap impulse buy consumer goods product for your first startup, but the next product you release is a more B2B-targeted, expensive product that requires a longer buying cycle. Facebook ads might not work for the later product, but perhaps direct sales, LinkedIn advertising or reseller partnerships could yield better results. - Andy Karuza, FenSens
Hi Justin, thanks for your comment. Adsense can certainly be very lucrative – and it provides a very easy solution for webmasters to be able to make money from their websites. I’m afraid though I’m not to keen on the sound of the binary options – I mean of course it’s great to hear that you’re making money from them but believe me that’s very rare – and it’s also very unstable. At the end of the day when you strip it down binary options is basically just a gamble, there are no real trends to it it’s just pot luck. If I was you I’d personally look into building something more stable – maybe try increasing the popularity of your website to boost that Adsense income?
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